About the Role

Because is looking for a results-driven Performance Marketing Executive to manage and optimize paid media campaigns across multiple client accounts.

Campaign Management

• Develop, manage and optimize Google Ads and Meta Ads campaigns.
• Monitor performance and optimize campaigns using platform best practices.

Client Consultation & Strategy

• Understand client objectives and create paid media strategies.
• Present reports and optimization recommendations while managing client relationships.

Performance Analysis & Reporting

• Analyze KPIs including ROAS, CPA, CPL and CTR.
• Prepare weekly and monthly reports with actionable insights.

Bid Management & Budget Optimization

• Manage budgets and bidding strategies.
• Monitor spend and identify scaling opportunities.

A/B Testing & Experimentation

• Execute A/B tests across creatives, audiences and landing pages.
• Implement winning variations to improve performance.

Ad Copy & Creative Strategy

• Work with creative teams on ad assets.
• Review creative performance and recommend improvements.

Collaboration

• Collaborate with Design, SEO, Content, Video and Account teams.
• Contribute ideas during campaign planning.

Experience

• 3–5 years of hands-on experience.
• Agency experience preferred.
• Experience managing multiple clients.

Technical Skills

• Google Ads & Meta Ads.
• GA4, GTM, Meta Pixel.
• Audience segmentation & remarketing.
• Landing page optimization.

Communication & Collaboration

• Excellent communication and reporting.
• Strong collaboration skills.

Personal Attributes

• Analytical and detail-oriented.
• Proactive and self-motivated.
• Works independently and in teams.
• Continuous learner.